affordable food and genuinely good coffee

We took on the challenge of building a fresh, casual dining brand from the ground up — one that speaks Gen Z’s language without trying too hard. The brief? A smart dining experience offering healthy, affordable food and genuinely good coffee. From naming to full brand identity, we created a bold, upbeat concept that balances clean design with a warm, social vibe. Think: a place that feels like your second home but looks like your favorite Instagram feed. The result? A brand that’s not just another food spot — it’s a destination. Built to connect. Designed to stand out.